To get the highest return on your marketing dollars is a tougher task if your company serves a large number of targeted customers. Want to double your business? This doesn't make people excited about coming to work and making a difference. And think about how you can leverage what else you've got to offer.

Setting clear targets and goals

Stick to facts. Metaphors are also a great way to help people remember your brand. In order to market your company's value effectively, you have to start with a target list of customers who are the most likely to need what you have to sell. Their natural tendency is to be conservative.

If your thinking is sloppy, your business will be sloppy

Determine what you want, establish a clear vision, and set On-Purpose . The best coach usually wins the most games. You will not be able to use this model if the margins are too low because initially you will be selling at a loss, which is a certain route to disaster. If you are providing consultancy work or IT support, for example, it makes a lot of sense for the client to provide you with a desk in their office while you work on the project.

Meet their commitments in Production

Profit can be split with key employees as an incentive. Change your role from hands-on controller and doer to coach and leader. When you have customers who trust you, they will want to do business with you and give you referrals. Customers want a unique product or service and will pay more for it.

5 guilt free Business tips

Not just once a year when you meet with your accountant and find out too late that you didn't make what you had hoped to. Don't forget to put your people on your priority list. It is not based on providing the lowest price. The funds to reimburse the lender can be included in the overall loan proceeds.

Significant amounts of expertise are required

Eventually, the consumer may face financial ruin and have to make a major correction by selling off assets or declaring bankruptcy. Do not think to sustain yourself by people's sympathies. Has competition for your new product arisen sooner than you guessed? This is one of the secrets to building a personal fortune.