This will ensure that you maintain trusted relationships that will result in you getting a majority of their business. When your customers call, what do they want? Ask them what they hope for in their future, what interests them about their job, how you can help them reach their goals, and take an interest in their family and personal life. But while their separation can provide clarity and allow expertise to shine, 'functional silos' are not inherently distinct.

Be conservative in all financial estimates and projections

Financial ratios reveal a company's performance over time (longitudinal analysis) or in comparison to competitors (cross-sectional analysis). One of the nice things about debt financing is that the entrepreneur doesn t have to give up ownership of his company to get it. Know and track your numbers. Wear magnifying glasses.

Service and retail firms tend to have simple operational plans

You are riding a bicycle and it begins to fall to the left which way should you turn the handlebars to stay balanced? Many publishers will not do this, but your chief and only point in appearing in the paper is to have your advertisement read, and it pays better to insert it in a journal with 5,000 readers who will all see it than in one having 100,000 subscribers, hardly 100 of whom will glance at the advertisement. You can afford to pay handsomely if the publisher will give you a line of black-faced type to eight or ten lines of news. But remember, this isn t a resume.

Make it interactive with polls and surveys

Company results are the #1 indicator of your leadership. These companies invest in each employee, on average, forty hours of formalized training per year. Your bid for patronage must be put in the midst of the reading matter if it is to attract general attention. The building creates a net income every month, without much effort or work.

Start and finish projects fast

Therefore, pricing, as a component of positioning (and branding), should be aligned with the niche market you have chosen to serve. Freedom to say no to bad customers, jobs, employees, or contracts. That s exactly what empathy will help you do. So what numbers have to add up?

Save 10 to 20 percent of all personal earnings

Luckily, these are exactly the same questions a business plan is designed to address, so you re likely to please even a demanding prospective partner by simply showing him or her a well-prepared plan. Barnum uttered at least an half-truth when he said the people liked to be humbugged. Business ideas that no one has ever thought of are rare. Put your priorities first and reap the real rewards of business ownership.