Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published.

What Keywords Are Not

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way.

One single domain is enough

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).

Picking Geo Modifiers

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Measure and monitor what is working and update your strategy on the fly. Keyword research can help you discover new content opportunities, while it can also improve your existing content. According to Gaz Hall, a UK SEO Consultant : "If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike."

SEO local search best practice

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh.