Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Thought and care should be given to social when formulating a search-program strategy. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get.

Thinking about web 2.0 makes everything OK

Where you’ll need to cruise for ideas is dependent on what you’re working on. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on.

Here's what industry insiders think about authority sites

Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines.

More focus is put on static pages

These tools can provide information about duplicated content whether it is on your website or off-site. Even guest-blogging with a sole motive to generate links is also burned down. For example, right now tweets are getting indexed. Gaz Hall, a UK based SEO Specialist, commented: "The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar."

Run an SEO brainstorming session

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways. SEO strategies and methods aim to improve that visibility.