Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process.

Group keywords by conversion funnel stages

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Updating content across a site should be a priority as Google rewards fresher content for certain searches.

Have a category description paragraph

Adjusting your keyword distribution gives you power to change your campaign over time. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid.

Search engine health check

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Gaz Hall, from SEO Hull, had the following to say: "Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business."

Revamp your URL to make it more SEO-friendly

The canonical URL tells you / Google what the source of a page is. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current.