Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!
Optimize page titles
The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. Vertical search is the
term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember.
Use, but don’t overuse your popular phrases
According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. Which pages and posts
are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content.
SEO is the tool to drive people to your website
Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Gaz Hall, a UK based SEO Specialist
, commented: "Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap!"
To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Truly though, having a
blog with built-in social sharing and as-you-type SEO
recommendations definitely helps. With or without that kind of technology,
however, there are some steps you can take to leverage the growing use
of social search. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.