When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query.

The mysterious world of javascript

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag.

Things you most likely didn't know about keyword density

Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly.

Types of site changes brought on by link building

All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of money. You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Gaz Hall, from SEO Hull, had the following to say: "As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade."

Random musings on ROI

Things like: so many businesses out there don’t even understand what SEO is. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn’t get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge.