This is difficult to deliver without good systems in place, unless you are everywhere, making sure everything is done correctly. Like manufacturers, wholesalers require significant cash outlays for inventory, receivables, physical plant, and employees; thus, the start-up capital requirements for wholesalers are correspondingly high. But are they really any better than their competition? Personal investments, and, of course, business investments, are important to readers as they paint a picture of how you will handle financing.
Unwrapping Marketing
But
any amount is
better than none! Sell
something to everybody--what
the customer wants if you have it; if not, what he doesn't want; but at any rate, sell him something. Limit
your alterations from
one plan to another to modifying the emphasis of the information you present. Credit
unions may also
offer a sense of camaraderie because they are typically sponsored by a business, a community, or some group of people of which you are one.
Interface directly with investors and high-profile prospects
You
must enjoy what
you do, love your customers, not be afraid to hire people better than yourself, and let go of making every decision. There
are only two
times when you need to market and sell: when you need more business and when you don't! Is
that what you
want? It
is always a
good idea to combine two or even three routes to market in case one fails.
Be the Best in the Business at Operations
More
than a few
small-business owners and entrepreneurial cheerleaders would have you believe that every employee would be happy and financially better off running his own small business. Although
having the latest
and best is appealing, it is sometimes, or even often, better to push old technology to its limits than to feel obligated to invest in the new. They
are usually swayed
more by personal concerns than by financial ones. Leaders
put people first.
Price too high and lose customers
As
a result, they
have lots of time to enjoy the benefits of a business that works for them. That
means you don
t have to pay out hard-to-get cash in the form of interest and principal installments. The
fact that your
business is unlikely to perform exactly as planned is no reason to skip planning! You
can take advantage
of listening to others experiences, and use this knowledge to build your project faster and safer.
Provide accounting and financial tips
When
accountable and responsible
people achieve great results, they need to be thanked and rewarded. He
climbed many stairs
above them. For
instance, if your
firm is audited by a prominent firm instead of a local one-man accounting shop, then by all means play it up. Even
then you ll
probably get a chance to work out the problem.