Constant monitoring becomes easy for the owner and upper management when systems are in place and being followed. Profit allows you to invest in people, systems, equipment, training, customer service, marketing, and technology. Do an audit of all subcontractor change order requests over the last twelve months. So when they call, your sales department should be ready to help them solve their problems.

Be Direct with your Production

That s the main reason you have spent so much effort defining your niche market and why you have chosen one that you know and/or have a deep interest in serving. Don't forget to ask for the order! The time is not long past when, because of prejudice, perversity or ignorance, many men believed that opportunity knocked only once at any man's door. If your marketing program has done an effective job, your customers will know you can supply what they want.

Here's what no-one tells you about Marketing

Because you have to work to keep it working. Get rid of all the equipment that actually costs you more money to own than you'll get back from your production or operation. However, in the case of a business, enjoying yourself isn t enough. Adobe gives away its Reader software but charges for its Acrobat program that makes screen readable documents.

You can be discouraged by failure or you can learn from it

By creating and following a plan, the manager can assign tasks and hold people accountable. Most spend more time trying to find new customers instead of working to make their repeat or loyal customers feel wanted and appreciated. Now you can develop a marketing program and determine how you'll attack your target customer list. As a business owner, where do you invest the majority of your time?

Focusing on financial management

To a typical consumer who s purchased her share of shoddy products from uncooperative manufacturers, it s encouraging to hear about a multimillion-dollar settlement of a consumer s claim against some manufacturer. Everyone likes to poke fun at the government (hey, what are governments for, anyway?). You may need to consider several funding sources. The key is to choose the best graphics and insert them appropriately keep in mind that any visual must fit into the plan.

Promotional activities include

In other words, the planning process itself makes you a far more capable manager and entrepreneur than you would be without it. The SBA website provides a very comprehensive overview of all its loan programs and provides answers to many typical questions. If you look at it in that way, a business plan is an excellent opening bid. But remember, this isn t a resume.