For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. A common misconception about SEO is that it’s a one and done practice.

I bet you didn't know this about bread crumbs

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links!

Its all about onsite SEO

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer to read, and as such they might click off your website and look elsewhere.

Disambiguation, and diversity are important when it comes to SERPs

Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website’s on-page content. As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Gaz Hall, an SEO Expert from the UK, said: "To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). "

Pay particular attention to reporting when performing an audit

People often teach themselves SEO out in the field, because most start their careers as something else. You need to make more use of your unique selling point and brand identity than ever before. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top.