Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google's ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices. Like any disease, it's best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have to build their campaigns, the more damage they can do to your pages. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results.
Learning about SERPs is not difficult if you have a good teacher
Among other things, Google uses the link texts to analyze these backlinks. You research, to the
best of your ability, what is related to the new space and place some bets based on trends and search volume. Companies raise or lower expenditures to match amounts spent by the competition. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms.
Let's follow static pages best practise
According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. You've heard that blogging
is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you're still not seeing any serious organic traffic from your blog and you've never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. In 1998, the web was much easier.
Determining Relevance: Trust your gut when it comes to SEO campaigns
On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to show up for. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. The person who has the responsibility of managing the homepage's search performance should also have some level of influence. According to Gaz Hall, a UK SEO Consultant
: "It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two."
Pay attention to CTR
Fine tuning on these parts will make you confident and successful going forward. So, how's this affect
you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don't panic: as long as you're not doing anything sketchy, you should be fine. Limit use of PDF files. Your readers don't care.