Search engine traffic is the only time people are actively searching for exactly what it is you sell. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Never sell yourself short and never assume anyone knows your business better than you. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers.

Adopt a customer centric view of analysis

A proximity search uses the order of the search phrase to find related documents. I think Google learned their lesson from penalizing websites. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you.

What is your website content about?

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Few people, however, understand how search engines actually work. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer.

Make a good use of keyword stuffing

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Your website might even get a ‘manual action’ for thin content. Gaz Hall, an SEO Expert from the UK, said: "Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine."

One element of your strategy should look at webmaster tools

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines.