An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. When you use underscores to separate words in a URL name, Google will read it as one single word. I think any reasonably curious and educated person can get into it but that’s one of the dangerous things also because there’s, you know, how do you know the information you’re looking at is credible?

More importance is given to rankings

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. There are conspiracy theorists for almost everything, I guess.

Determining Relevance: Trust your gut when it comes to SEM

Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. But it will not provide you with regular website traffic.

Top trends in link exchanges to watch

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Robots.txt files are always located in the root folder with the name robots.txt. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new."

One element of your strategy should look at CTR

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Every page should have a title that isn’t too long or too short. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website.