Make sure they re fully detailed and come with notes to explain any anomalies or possible points of confusion. Inventory, accounts receivable, equipment, physical plant, employees ' you name the cash-draining asset, and most manufacturers have gotta have it. They are also of limited use when the options they map have wide divergencies in probability or value. Also, the construction of additional hotel rooms may be called for, causing mortgage payments to increase to a new fixed level.

Make products more valuable via scarcity

Hit off some social craze, or give a witty representation of some matter of passing interest. A good salesperson will even talk a customer out of making a wrong purchase, because in the long run the customer will respect the salesperson's honesty and may become a repeat customer. They want to make a big profit! You will be able to get a much higher selling price for your product in an upmarket boutique, for example, than you would selling it on a market stall.

Do your own quality assurance

Subcontractors also tend to round up small extras. Ask your employees: 'What's our company vision? Maybe you won t perform comprehensive market research to learn about the perception towards your brand versus your competitors, but some elements will automatically categorize you within the market. When accountable and responsible people achieve great results, they need to be thanked and rewarded.

Delay major decisions on Research and Development for one year

Being a small-business owner doesn't mean that you have to work 70 hours a week, make a six-figure income, or offer a unique product or service. Do you make hasty customer, purchasing, or employee decisions because you don't have enough time to research all the options and then put the right pieces together? That s true no matter what you intend to use your plan for, whether it s destined for presentation at a venture capital conference or will never leave your own office or be seen outside internal strategy sessions. The bulk of any extra business went straight to the bottom line, showing up as profit improvement.

Payment and invoicing procedures

Draw clear conclusions, and vote on discussion items when appropriate. Now, thanks to the proliferation of social networking and online media, paid-for advertising is in crisis and free is not only possible, it is expected. It determines how it will be received by the market, and therefore determines its success. When you face unusual circumstances, you need a variant on the working plan.

Make the Advertising department a happy place to work

You may be sure that your employer knows the market value of politeness. Advertisers are not going to spend money advertising on sites few people visit, and, for the first few years at least, not enough people will be visiting yours. With systems in place, your job changes from micromanaging and controlling every move for every employee to making sure the company systems are followed to deliver perfect results. Sell something to everybody--what the customer wants if you have it; if not, what he doesn't want; but at any rate, sell him something.