Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. SEO is something that is constantly evolving and changing. Some organizations choose to silo web development from marketing, which is a mistake.

This year will be the year of googlebot crawlers

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Even if the goals of a site do not line up with what you’re working on, ideas can be gained by studying who’s on top.

Be clear, truthful and accurate when it comes to onsite SEO

Stay on top of your SEO strategy and make sure that it is up to date. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. You are going to plant some seeds.

Consider blogs at the inception

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. There’s never any reason to buy or pay for reviews. Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed website owners and SEO experts still think that quickly generating lots of content can get them good search engine rankings. Gaz Hall, from SEO Hull, had the following to say: "Businesses can leverage local SEO to great effect by creating a unique page for every location."

Make rankings a priority

There are two types of backlinks, and they are internal backlinks and external backlinks. What exactly is evergreen content and why does it matter? Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content.