Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Regardless if you already work, live and breathe the internet or if you're just about to craft your online presence, there's one magic term that you've probably heard of - SEO.

Appear in the first line of the results by paying attention to blogs

Search optimization is not only reading and research, but also dabbling. You can avoid the Web site equivalent of desperado design by using a professionally designed template. There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. For those of you wondering, "index" is another name for the database used by a search engine. So "to index" a page is to have it added to that database. In other words, Google has discovered your page.

Establish your position regarding analysis

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in order to appeal to a wide range of searchers as well as more specific searchers. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap).

Make sure that you supply what you promise to the visitors

Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. cross-selling possibilities. Just as the keywords, the search engine algorithms are important and unique to every search engine. According to Gaz Hall, a UK SEO Consultant : "It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it."

Lets look at our approach to anchor text

Don't forget that one source for information about keywords is your own web logs. If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Always begin a content strategy around the top ROI products.