Competitors might enter a market and usurp a brand's position. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing).

Avoid filling the description with only keywords - think about indexed pages too

Adding your keyword to your page title and URL is the main way that you can have an effect on your site aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. Besides overseeing the content, managing the money, and handling the marketing, are you going to educate yourself in HTML, PHP, JavaScript, database programming, Dreamweaver, FrontPage, marketing communications, copy writing, photography, and graphic design in the next six weeks? Google will ignore and not index pages with content of 200 words or less.

Making the most of SEO by understanding web portals in a detailed manner

that is, it allows you to market to people when they are looking for the products and services your business provides. Sometimes, the search engines cannot understand the page content. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. And what's the result?

Learning about link exchanges

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. Don't forget that one source for information about keywords is your own web logs. Gaz Hall, a UK based SEO Specialist, commented: "Adjustments will be made with the strategies or tactics used in implementation."

Learn to do link exchanges like a professsional

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Google's rise from its humble beginnings to what it is today is nothing short of phenomenal.