You may get along for a time on 'shady' lines, but such success is only gained at the expense of ultimate loss. Hence, a negative consequence is that, while aiming to reduce uncertainty, business deals can introduce rigidity due to their time-boundedness and the inherent limitations of contracts in capturing the complex and emergent outcomes of resource combinations in networks. Not unlike justifying expenses when sending your taxes to the IRS, you need to justify the amounts you are asking for and be specific. And try new and innovative things to take their company to the next level.

Create a perception of your company?s value

In large organizations in business and government, top-level managers often lack expertise in the work being done, but are able to create circumstances in which those under them may thrive. A square foot of a coupon represents a sum of money spent in the store--perhaps one dollar. In the publishing business, I know of no less than six positions actually yawning for the men to come and fill them--not clerical positions, but positions of executive authority. If by some happy chance wages were raised above this point, then the population would speedily multiply and the increased competition thus brought about among the laborers would depress wages again to the lowest amount sufficient to support a family.

How do you identify and attract customers?

It s also why you ve spent time defining the profile (avatar) of this niche. Identify what you want in the areas of profit, finances, customers, employees, market, service, quality, wealth, and freedom. In order to make customers aware of your company's uniqueness and expertise, and to develop loyal customer relationships, you must be willing to dedicate a small amount of time, energy, and money to your marketing program and sales systems. With written systems in place, you free up time to concentrate on real business growth opportunities, like converting repeat customers into loyal customers, seeking joint business ventures, looking for ways to maximize your bottom-line profits, motivating and inspiring your people, and finding time to enjoy the benefits of business ownership.

You will know failure

Not even the French seer Nostradamus could tell you for sure how your business will be doing in five years. You have systems in place for your people to be inspired, recognized, and praised on a regular basis. Remember, it is much easier to find skilled people in various aspects of business than it is to learn everything yourself. While putting together your numbers, include a capital reserve fund to spend on special projects or to be used for unforeseen emergencies.

Review bid, estimate, and proposal

Look at professional sports. You need to get your invoicing procedure right. Have them create mailing pieces, get them printed, stuffed into envelopes, and mailed. They organize diverse bits of information into generalizing patterns, identify underlying reasons for why things happen as they do, suggest the deeper nature of the things we know and those we do not quite know, help transfer knowledge from one enterprise to another, and suggest the likely outcomes of new situations.

Later-round financing.

Start a training ladder to track your employees' progress. A risk premium is added to compensate the lender for assuming the risk that the principal will not be repaid. It establishes policy, sets direction, hires and supervises top management, is responsible for compliance with laws and regulations, and assures adequate resources for operations. Your company is up and running and you have people employed to help you keep it going.