Is your company operating at full capacity, but missing a few parts and held together with duct tape? Brand familiarity can lead to faster acceptance of a new product. If you don't know your direct cost numbers, it's next to impossible to ever make any money! Invite inspection.
5 things your mom should have taught you about Business
PROMOTION
IS ONE area
where not having any money to spend can be a positive advantage. This
is important to
understand because it affects how and when you will borrow. If
you try to
be appealing to as many people as possible, your offer will be bland and diluted, because everyone doesn t have the same tastes and needs. Kindred,
religion, politics,
friendships, and secret fraternities, will hold a portion of the community to the old traders.
What?s your reputation and record?
There
are too many
competitors who compete with your company. If
you want to
be known as the provider of the best quality workmanship, a marketing program outlining why your company delivers precision quality will increase your value to those customers who want perfect quality. Don't
expect others to
understand your passion for customers, or quality work, or the need to make a profit. Think
of close friends.
Understanding the product?s life cycle has a powerful effect on your marketing plan
Plus,
as your employees
become older and their family situations change, their health insurance rates also change.
We ve been
there. Are
you making more
money than your competitors? If
you have outstanding
consumer debt, pay it off sooner rather than later.
Here's what no-one tells you about Marketing
It
is not possible
to take up the arguments on this point, but it may be said in a word that the manager of business contributes a needed service to the work of society just as truly as the laborer does, and receives his earned reward in the form of profits. If
you already have
relationships with potential investors, they may simply want a miniplan. Impressive
educational credentials among
company managers provide strong reasons for an investor or other plan reader to feel good about your company. You
can start building
your business while still working at your regular job and only investing one hour of your time per day.
It not knowing what to do, it?s doing what you know
Compounding
the problem for
the organization is that the department no longer has its best researcher making discoveries on the bench. You
are probably working
with friends or customers who have lenders, brokers, attorneys, title companies, and escrow officers they can recommend. In
the following sections,
we present many of these reasons. Rather
than spending all
of your marketing money taking out ads or sending out brochures and flyers that say HIRE US!