Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Make it easier for search engines to index your website. Any discrepancies might cause Google to NOT show your business' information on a search result page.

Local SEO vs traditional advertising – which is better?

Currently more than half of searches account for mobile devices. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks.

Toxic links and their cure

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage.

Linking to related posts

If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Gaz Hall, from SEO Hull, had the following to say: "It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels."

Increase leads and ultimately sales

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Using structured data, you can serve Google your address details in the most convenient way. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page.