If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site.

Distribute your content effectively

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?”

The first choice should be structure

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks.

Fulfill your title’s promise

Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Gaz Hall, a UK based SEO Specialist, commented: "Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free."

Implement responsive design

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Google is showing Context is King when it comes to indexing people in Google's Index. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject.