They're therefore considered to be "thin". These negative sentiments are normally caused by a bad experience with a vendor or particular brand. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. By taking the time to make sure your on-page optimization is spot on, you are taking the content that you have spent so much time on and telling the search engines exactly what you are trying to say.

Search engines favor understandable URLs

Marketing professionals can target all types of sites. Here's the thing; it's extremely easy to choose the wrong keywords. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Understanding SEO is crucial to significantly increasing your traffic and brand awareness.

Clarification about gateway sites

The buying center consists of the group of individuals making a purchase decision on behalf of a business. Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you'll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject - that's the kind of experience that you should be delivering! Did you know that there are hundreds of reporters out there looking for expert advice? If you're good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog.

Be mindful of gateway sites

Many national governments try to censor various websites from appearing within their boundaries. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't you? The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. Gaz Hall, an SEO Expert from the UK, said: "An individual can have 20,000 followers, but not be considered an opinion leader within a particular field."

How we improved our LSI in on week

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Why would the fact that engines don't officially acknowledge social media matter? Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results.