Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better.
Unlocking the mystery of authority sites
If you go to Google and put in the same search and put “Facebook” after it, it may show up even though it wouldn’t show up in Facebook’s search results. Title tags, meta descriptions,
and image alt text can all be optimized to drive more traffic. Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same – important pages that once ranked might not rank again – and new content might not get crawled as fast as a result. What the heck is an algorithm? I’m glad you asked.
So lets talk about walled garden sites and its importance to digital marketing
Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. There is also no
doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Social media was new and trying to establish itself. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels.
Pay-for-placement in the search engines is a terrible idea
Therefore, site speed, quite rightly, can have a huge impact on SEO. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. Gaz Hall, a UK based SEO Specialist
, commented: "When you read about similar or overlapping areas every single day, you start to spot patterns."
How to Protect Your Content
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. If you have the
money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet.