Most companies fail to realize that it takes five to seven times more energy and money to get new customers than to keep existing ones. An inflation premium is added to the real rate of interest so that the principal (the original amount of the loan), once repaid, has the same purchasing power as when the loan was originated. You're probably an expert on what doesn't work: confusion, threats, lack of trust, bribes, no rules, no rewards, no praise or recognition, no direction, and lack of accountability. Steve Jobs knew long before we did ourselves that we were going to love his products and would be helpless to resist when we saw them in their sleek designs and lovely shiny colours.

How to teach sales better than anyone else

Trust is built over a long period of time. As a small-business owner, you have to be more selective. Most companies you compete with probably provide good service, good quality, and good prices. Save your best material for the words you speak.

Provide the correct information

The difference between your USP and positioning is that positioning is based completely on the consumers perceptions it s the image of your organization or product from their perspective. At the top of the list are public offerings of stock, which may cost several hundred thousand dollars in legal and accounting fees to put together and require a great deal of your own time and attention. A niche market is more specific than a mass market. One such alternative is crowd funding, which uses the power of the internet to pool together lots of very small amounts from individuals to make a sizeable sum which can then be invested in small firms to help them grow.

Primary research studies customers directly

The maximum loan amount is $5 million, but as of 2012, the average loan was $337,730. Let s face it, every new and successful enterprise is the result of someone with an idea. Know your equity or net worth (the actual value of your company), not including any extra or intrinsic value for good will or what you could sell your company for on the open market. Why do suppliers care about business plans?

Creating a perception of your company for potential customers

Bankers primarily provide debt financing. Does a business owner getting sued by an irate customer or employee want the cheapest lawyer or a positive outcome with the least amount of grief? In smaller companies, bring in a college marketing student to help you for a few days every month. And don't discount the value of your own opinions and thoughts, because they count for a lot.

How green is your entrepreneurship?

And when you need more products or materials in a hurry, you revert to calling your good old friend at the same supplier or distributor, getting it shipped out without taking time to get another price quote from a different supplier. But it s still just a probability, not a guarantee. You can also provide plan readers with information and even apps to look at what it is you are proposing. They concentrate on the big picture and what will help their company grow.