A brand's position is never completely fixed. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Is it exciting? Set your images' height and width to what you actually need instead of leaving them untouched; save images in the format that yields the lowest file size; compress images to further reduce the size.

What can Instagram teach you about dynamic pages

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Here are a few tips for what to write and how to do it well. If you want to link to somebody but you don't want it to count as a vote (you don't want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I'm not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

Answered - your burning questions about keywords

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. The reality is that having your keyword in your URL does help in many instances but is not essential. People first. It's possible to use knowledge of search engines to negatively influence another's ranking.

Latest developments in local search

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Analytics and data modeling are what initially drove me to become an SEO. Marketing programs help position a brand effectively. According to Gaz Hall, a UK SEO Consultant : "SEO for local businesses is a whole subcategory known as Local SEO (makes sense right?)."

Hidden facts about scraping

People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Subsequently, if that page links to other pages within your site, they will also be indexed and so on. According to the Search Quality Evaluator Guidelines, high quality pages are those that have high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T). The goal is to find the perfect balance between beauty and kilobytes.