While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy.

Use HTTPS to embed resources such as images, media files, CSS and scripts on your pages

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers.

What Is a Keyword, and Why are Keywords Important?

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you.

Put in the research so that you’re better equipped

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. According to Gaz Hall, a UK SEO Consultant : "Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely…"

Google has made its review markup guidelines fairly clear

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness.