Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor.

Showcase your social feeds on your home page

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization.

Big Brands Burst to the Top

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence.

The best way to escape Google’s Penguin penalty

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. According to SEO Consultant, Gaz Hall: "Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty."

Google Loves Diversity

If you're anything like me, then you're looking to understand why certain things work the way they do. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.”