Your website is central to your SEO efforts, however, this is not the only place where your business is listed. Google also revealed that it uses your page title and description as part of its image search algorithm. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they're looking for more easily, and you'll get more readers.

Listen to your customers. They will tell you all about long tail search

Most times, search engines have no way of finding these URLs. Even if the Flash intro was well developed and contained your keywords in some shape or form, the Google spider would not be able to read it. Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info.

Improve your site's interaction not only with users but with search engines too using bread crumbs

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank better. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular.

Target a broad content pool

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your offline advertising efforts are driving to search engines. It's not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it's vital that your site is optimised to meet Google's search engine criteria. This is known as Search Engine Optimisation or SEO.

You may be asked about bounce rates in your marketing interview

Creating an effective image requires understanding of how various consumers and organizations view the firm before seeking to build or enhance an image. Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you'll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time.

Using traffic estimation tools in conjunction with quality

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for.

Find the Right Keyword to Content Ratio

This is a terrible user-experience and is exactly the opposite of what Google wants. Marketers conduct a SWOT analysis by studying the factors in the organization's internal and external environments. In the past, research has shown that more than 95% of all searchers are long-tail.

Good for nothing SEO

Perhaps the hacking in this case means parting from traditional marketing realms and roles.