Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results

The goal of SEO is to make you money

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet).

If you’re using an Android phone, Google may be tracking every move you make

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.

Advanced detection of Google duplicate content

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Another tip is to make sure you do your research and examine which terms to target before you set out."

Get Product Reviews from your biggest fans

Think of outreach as a brand awareness campaign for your most authoritative audience. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google.