LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they're in the same industry. TV ads, radio, print and even social media). Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it.

Pay particular attention to bread crumbs when performing an audit

Above all else, never be tempted to plagiarise. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Doing so is analogous to learning division longhand before you start using a calculator! The fastest and most effective way to achieve this goal is by developing quality links to your website.

Difficult things about user generated content

However, they're both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. Paid link-building is considered black hat SEO and is likely to incur a penalty. Before you can optimize your website, you have to know what you are optimizing it for.

Winning tactics for static pages

In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website's product pages-with no manual link building efforts. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. According to Gaz Hall, a UK SEO Consultant : "Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before."

Find out more about URLs

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Experimenting requires thoughtful tinkering. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to benefit the most.