Which means that you really can make your lack of money go a very long way. This pattern of interaction also influences the efficiency and effectiveness of the company s direct and indirect counterparts. Stay in touch by sending customers things that help them grow their business. Fixed items such as office rent and insurance stayed the same, and even semi-variable costs such as electric bills will vary only slightly.
5 steps to Business of your dreams
Cornelius
Vanderbilt plied a
boat between Staten Island and New York. Putting
an improved product
on the market does not necessarily mean your older product must be discontinued. Tell
people pleasantly that
you are a new bidder for their patronage. Where
are you wasting
money? Finance: The Samurai Way
The
louder you scream,
the less they want to do. The
glut of tens
of thousands of new products introduced annually, combined with the existing plethora of more than 30,000 products stocked by a typical supermarket, puts retailers in the driver s seat. A
what-if plan can
help you spot the increased needs for space, equipment, personnel, and other variables so you can make good decisions. The
more questions you
answer for them every day, the less they have to think and learn.
Appearance counts
Would
you go to
Starbucks if the lattes weren't consistent every time, from store to store? If
you must tap
into savings to pay down your consumer debts, then do it. But
if this was
true, everyone would be driving fifteen-year-old Ford Falcons, wearing generic jeans from Wal-Mart, and washing their own cars. Both
positive and negative
motivators have advantages and drawbacks: Positive motivators can lead workers to expect additional rewards for merely doing their jobs, while negative motivators may help get a task done but usually have a detrimental effect over the long run.
Send thank you cards after customer contact
When
you have customers
who trust you, they will want to do business with you and give you referrals. What
sales team, distribution
channels, customer base, contacts, or locations does your company have that would add value to another company, product, or service? This
allows customers to
chart your course. You
may need to
consider several funding sources.
Find investors who will trust you with their cash
In
an effort to
get a plan written quickly to show a potential investor, you may find yourself cutting corners or leaving out vital information. Front-line
managers can effect
immediate changes by directly instructing workers. Depending
on the makeup
and size of the group, the issues to be discussed, and other factors, you may need to set rules for behavior, e.g., only two minutes per person, everyone in the room must be heard from, etc. People
like to buy
where others buy.