Which means that you really can make your lack of money go a very long way. This pattern of interaction also influences the efficiency and effectiveness of the company s direct and indirect counterparts. Stay in touch by sending customers things that help them grow their business. Fixed items such as office rent and insurance stayed the same, and even semi-variable costs such as electric bills will vary only slightly.

5 steps to Business of your dreams

Cornelius Vanderbilt plied a boat between Staten Island and New York. Putting an improved product on the market does not necessarily mean your older product must be discontinued. Tell people pleasantly that you are a new bidder for their patronage. Where are you wasting money?

Finance: The Samurai Way

The louder you scream, the less they want to do. The glut of tens of thousands of new products introduced annually, combined with the existing plethora of more than 30,000 products stocked by a typical supermarket, puts retailers in the driver s seat. A what-if plan can help you spot the increased needs for space, equipment, personnel, and other variables so you can make good decisions. The more questions you answer for them every day, the less they have to think and learn.

Appearance counts

Would you go to Starbucks if the lattes weren't consistent every time, from store to store? If you must tap into savings to pay down your consumer debts, then do it. But if this was true, everyone would be driving fifteen-year-old Ford Falcons, wearing generic jeans from Wal-Mart, and washing their own cars. Both positive and negative motivators have advantages and drawbacks: Positive motivators can lead workers to expect additional rewards for merely doing their jobs, while negative motivators may help get a task done but usually have a detrimental effect over the long run.

Send thank you cards after customer contact

When you have customers who trust you, they will want to do business with you and give you referrals. What sales team, distribution channels, customer base, contacts, or locations does your company have that would add value to another company, product, or service? This allows customers to chart your course. You may need to consider several funding sources.

Find investors who will trust you with their cash

In an effort to get a plan written quickly to show a potential investor, you may find yourself cutting corners or leaving out vital information. Front-line managers can effect immediate changes by directly instructing workers. Depending on the makeup and size of the group, the issues to be discussed, and other factors, you may need to set rules for behavior, e.g., only two minutes per person, everyone in the room must be heard from, etc. People like to buy where others buy.