Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. The world is always changing, and you have to keep up. If you do, the rewards can be great. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google.

More importance is given to search engine spiders

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. The most important thing with a trust or brand problem is to never try to squash the truth. It consists of all the information on all the web pages or websites that the search engine was able to browse. Guess who is still finding them?

Link acquisition is an ongoing investment

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites.

Create an Engaging Web Presence by the use of canonical URLs

So, accordingly Seo technique should also be changed otherwise Seo will dead. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them."

Expand your link bait as necessary

Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site’s inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what you want them to do. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. This can work, but you have to be careful. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful.