Inform them what you propose to do. Wouldn't it be better for everyone if products were sold directly by producers to consumers, bypassing the markups of intermediaries such as distributors, wholesalers, and retailers? Use your judgment in deciding what educational background to include and how to emphasize it. You may need to consider several funding sources.
Discuss the timing of each step
For
example, a consumer
who feels prosperous after making new purchases may end up making even more purchases and take on excessive debt. When
a business starts
generating profits and plowing them back into the firm, value can build rapidly. You're
probably more acquainted
with the basic concepts of doing business than you think. Inform
them what you'll
do for them.
Get customers to call
Just
as fine dining
locales offer finer sensory experiences than coffee shops or fast-food eateries, your presentation will differ from a working plan. If
you have identified
a pain in your niche that hasn t been tackled, or at least not in the same way as you do, then you already have an idea of your USP. If
the vice president
of marketing wishes to change the style of a product being produced, considerable time will be required to engage feasibility studies, explore design alternatives, investigate the technical methods required, and alter manufacturing methods. You
can start a
very low-budget business and write a business plan as it evolves to bring in capital for advertising marketing and/or expansion.
Start and finish projects fast
Successful
business owners focus
on maximizing customer relationships and seeking better business opportunities. They're
on a mission,
they try new ideas, change their behavior, change markets, do things differently, innovate, try new methods, and go against the grain. But
most sales occur
on the fifth, sixth, or seventh call. The
evolution of the
business world and the development of relationships and networks are driven by managerial action and by the interaction between interdependent elements of resources, activities and actors.
Opening and closing procedures for the Marketing Department
You
are probably working
with friends or customers who have lenders, brokers, attorneys, title companies, and escrow officers they can recommend. Perhaps
most importantly, your
salary won t be limited to what an employer is willing to provide. At
your regular company,
team, or project meetings, pick out several people to recognize for a job well done. Identify
the customer, plus
any referring parties like a consultant, engineer, broker, project manager, purchasing agent, or any other person who might have influenced the decision to buy from or hire your company.
Don?t worry about people stealing your work
But
most people who
start small businesses aren't super-affluent to begin with ' after all, one of the attractions of achieving small-business success is building your own nest egg. The
secret to expanding
your business, of course, is not just to find products or services which you can add on for little or no cost; it is to find products which customers will actually want to buy. And
you've got to
get focused on customers who want what you have to sell. Give
these good customers
a reason to continue frequenting your business and giving your company referrals.