In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches.

Increase the likelihood of visitors to your site returning again

Again, start by disabling JavaScript before accessing your website. Duplicative or unnecessary website content can also hold you back from your true ranking potential. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers.

A few tips how to create engaging conten

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. However, the modern Google algorithms feature a process known as semantic searchh. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target.

Having fun with nofollow links

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Gaz Hall, an SEO Expert from the UK, said: "The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query."

Determining Relevance: Trust your gut when it comes to hits

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness The standard rule of thumb is a minimum of 200-300 words per page.