Now is a good time to free-associate a little bit let your mind roam, exploring every avenue that you would like your business to go down. It is often assumed that wages are lower than they should be, that the laborer in some way is deprived of a portion of what he has rightfully earned. You're in business to make a profit, not to work hard for little or no reward. In four of the houses, positions had been open for six months or more, and the sharpest kind of a lookout kept for possible occupants.
Be Passionate and Determined
why Bill Gates
decided to start Microsoft may be vastly different from the reasons John Dough decided to buy his own pizza business. An equal-equity
partner may, quite
naturally, demand approximately equal control. For the
rest of your
target customer list, constant reminding is required to grow your business. Put up
announcing 'Squashville day,' 'Jonesboro Day,' 'Bloomington day.' Strictly instruct your clerks to tell your customers the precise nature of every article; if the quality is inferior, make them to understand exactly what they are getting for their money; and if there be a flaw, let them be careful to point it out.
Identify problems early
every business was,
at some point in its lineage, a small business. That meant
if you were
smart and on the ball you would be able to generate enough cash from selling your products to be able to pay the invoice when it became due, without having to borrow money from anyone. At its
most extreme, reputation
can literally keep you in business, as is the case with many companies, such as IBM and Walmart, whose well-developed reputations have tided them over in hard times. Then you
wait for the
results of your efforts.
Act quickly before others jump in line ahead of you
and individuals are
not required to bear the negative consequences of their failures, a moral hazard exists. PROMOTION IS
ONE area where
not having any money to spend can be a positive advantage. The other
information it contains,
from market research to management bios, can be considered supporting arguments. Not only
does it cost
more total dollars to market, it is harder to get potential customers' attention.
Make the Quality department a happy place to work
the difference between
holding a piece of paper with a number written on it, and holding banknotes and coins in your hand. What do
you stand for
and support? Have you
ever hired a
manager, salesperson, or employee too quickly, without proper screening or reference checks, because you were too busy and needed to fill an empty slot to get your work completed? You have
to decide: Are
you more formal or chatty?
Customer service? it's easy if you do it smart
may find inconsistencies
in a working plan that you need to address as you move forward with your business planning. Has competition
for your new
product arisen sooner than you guessed? Building trusted
relationships with customers
is another excellent way to give them what they want.