But don t make the mistake of skewing your plan to fit an idea that isn t sound. People are now your biggest problem, not the solution. It may also involve a purchase of bonds issued by the company. Clearly states the capital needed to start or expand the business.

Promotional activities include

Remember, training is not an informational meeting or a lecture from the boss. Your systems empower people to make decisions, become accountable and responsible. As you read such a document, you may make a surprising discovery, such as that you don t really want to own a large, fast-growing enterprise but would be content with a stable small business. A vice president will be engaged in still broader activities across more areas of the company, including long range planning, product development, financing, and strategic direction.

Do you walk your talk?

It provides proof that the high and mighty can be humbled and that some poor schmuck can be struck by lightning and receive a big fat check. A lawyer can develop contracts and other detailed documents important in the hiring process. Look at every overhead check you sign. The element of truth in the first theory is that wages can never, for any length of time, fall below the cost of subsistence.

Believe in your sales skills but never stop improving

Some consumers will choose you over other options on the market because of your remarkable offer and because they have connected with your brand, most likely on an emotional level. That will be the best decision you make today and tomorrow. No matter how brilliantly crafted, written, and presented your business plan is, it will be difficult to win your investors, and later customers, with an old idea that does NOT have a new twist. That s how you ll make more sales.

Chase the vision, not the money

Serious or funny? People buy products to help them expedite a process. Notice that doing the work, managing projects, and supervising people aren't even on the list of what leaders do. Financing a business requires knowledge of the laws governing the ways in which companies may raise money.

Creating a Culture of Excellence in Finance

Calculate the exact cost for every piece of equipment you own. Even the simplest product has a number of unique potential selling strengths. Saying things a bit differently the second time often helps uncover misunderstandings. After choosing your niche, you aren t immediately stuck with your choice forever you can expand your reach later.