But don t make the mistake of skewing your plan to fit an idea that isn t sound. People are now your biggest problem, not the solution. It may also involve a purchase of bonds issued by the company. Clearly states the capital needed to start or expand the business.
Promotional activities include
is not an
informational meeting or a lecture from the boss. Your systems
empower people to
make decisions, become accountable and responsible. As you
read such a
document, you may make a surprising discovery, such as that you don t really want to own a large, fast-growing enterprise but would be content with a stable small business. A vice
president will be
engaged in still broader activities across more areas of the company, including long range planning, product development, financing, and strategic direction.
Do you walk your talk?
proof that the
high and mighty can be humbled and that some poor schmuck can be struck by lightning and receive a big fat check. A lawyer
can develop contracts
and other detailed documents important in the hiring process. Look at
every overhead check
you sign. The element
of truth in
the first theory is that wages can never, for any length of time, fall below the cost of subsistence.
Believe in your sales skills but never stop improving
will choose you
over other options on the market because of your remarkable offer and because they have connected with your brand, most likely on an emotional level. That will
be the best
decision you make today and tomorrow. No matter
how brilliantly crafted,
written, and presented your business plan is, it will be difficult to win your investors, and later customers, with an old idea that does NOT have a new twist. That s
how you ll
make more sales.
Chase the vision, not the money
products to help
them expedite a process. Notice that
doing the work,
managing projects, and supervising people aren't even on the list of what leaders do. Financing a
business requires knowledge
of the laws governing the ways in which companies may raise money.
Creating a Culture of Excellence in Finance
exact cost for
every piece of equipment you own. Even the
simplest product has
a number of unique potential selling strengths. Saying things
a bit differently
the second time often helps uncover misunderstandings. After choosing
your niche, you
aren t immediately stuck with your choice forever you can expand your reach later.