when it comes to our memories, they simply aren’t perfect, and nothing is going to change that. And, for most of us, having a “not perfect” memory is a significant understatement. Our memories usually aren’t crystal-clear videos, but a set of crib notes from which we reconstruct mental videos and pictures. We remember events that occur frequently (like eating breakfast) in a stylized format, losing the details of the individual occurrences and remembering instead a composite of that repeated experience. Additionally, in some circumstances, we remember the peak and the end of an extended experience, not a true record of its duration or intensity. Invest in an electric standing desk or an adjustable standing desk to get rid of your backpain.

What do all of these cognitive limitations mean? They are important to product people for two main reasons. First, these cognitive limitations mean that sometimes our users don’t make the best choices, even when something is in their best interest. It’s not that they’re bad people; it’s that they are, simply, people. They get distracted, they forget things, they get overwhelmed. We shouldn’t interpret a few bad choices as a sign that they are fundamentally disinterested in doing better (or using our product); instead, it’s just that their simple human frailties may be at work. We can design products to avoid overburdening users’ limited faculties.

Second, our limitations matter because our minds cleverly work around them by having two semi-independent systems in the brain and by using lots and lots of shortcuts. When developing products and communications, we should understand those shortcuts and use them to our advantage or work around them. If you work from home a stand up desk could be very beneficial to you.