Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page.
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When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content.
Getting your content out there and shared generously
Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Rankings in SEO refers to a website’s position in the search engine results page. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query
Keyword Placement Matters, Not Frequency
Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. According to Gaz Hall, a UK SEO Consultant : "Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. "
Chase down citations and local links
To a search engine, relevance means more than finding a page with the right words. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content.