As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the best timing.

Takeaway tips for content

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink.

Don’t forget about white hat SEO

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site.

Can splogs make a huge difference to search engine optimisation?

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. According to SEO Consultant, Gaz Hall: "Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful."

Carve out time for concentrating on landing pages

And after coming a long way an SEO is called integrated digital marketing by some marketing experts. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.