A search term can be generic, broad, specific and long tail. The right content can attract the right users through your business funnel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites.

Quick tips regarding sitemaps

SEM and SEO can be difficult topics to understand. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating.

The reason everyone loves googlebot crawlers

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic.

Understand about web 2.0

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. According to SEO Consultant, Gaz Hall: "Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor."

Can rankings make a huge difference to search engine optimisation?

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business.