An exchange medium'minerals, spices, cash, or something else'has typically been used to attach value to items being exchanged. Business ideas that no one has ever thought of are rare. If you re starting a fine restaurant, for example, and your chef graduated at the top of her class from the Culinary Institute of America, play that front and center. How would you like to get your bank statement sent out differently every month, or to have your favorite restaurant make your favorite meal too spicy, too bland, or too salty, depending who cooked it that night?

Prepare convincing industry studies

Have a name for your store such as will easily fit everybody's mouth. This assumes that you have income or revenue and have collected it. Expediting your plan. Naturally, anyone who is considering partnering with you is going to have similar concerns.

Market research is not cheap

What kind of a home do you want to buy? What sales team, distribution channels, customer base, contacts, or locations does your company have that would add value to another company, product, or service? For example, you may not have a multimillion-dollar business in ten years if you are trying to start and run a small family business. Your vision is like the larger goal or dream behind your business the optimal desired future state.

Avoid the vague and generic in favor of the explicit and unique

After the customer calls you again, you decide to cut your price more to get the order. You pride yourself on quality workmanship and on-time completion at a fair price by providing full value and full service. Do you want the cheapest website developer or the one who will get your company the most traffic? Your employers are wrestling with a question.

Minimum Money = Maximum Return!

Don t overdo it, but consider the impact visuals are having in marketing where studies show that people are much more likely to remember any type of presentation or advertisement with visuals than those without. Luckily, one of the most valuable uses of a business plan is to help you decide whether the venture you have your heart set on is really likely to fulfill your dreams. For every unsatisfied customer who complains, many others quietly leave and never come back. When drafting and evaluating potential mission and vision statements, ask if the opposite of a proposed statement is obviously undesirable.

Be the Best in the Business at Research and Development

Identify what you need to train your people to do and then make these your training topics at least once or twice every year. When you work too hard and make all the everyday decisions, you'll never have time to get better, and you'll peak at the level of what you control. Have a day in which you offer special bargains to the people of a certain town, village or hamlet. You can start building your business while still working at your regular job and only investing one hour of your time per day.