Any discrepancies might cause Google to NOT show your business' information on a search result page. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. A Google research recently revealed that four out of five users trust search engines for local searches Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines.

It’s when you don’t have enough leads that when the troubles start

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines.

High-quality content more important than ever

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Webpages on HTTPS had positive correlation with higher rankings. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress.

Quality pages are what Google wants to rank

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. Gaz Hall, a UK based SEO Specialist, commented: "CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs."

Be mindful of structure

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices.