It s a fact that everybody is judged by past performance. Piquing customers' interest is fun and gets lots of attention. The old-fashioned way of doing everything yourself, working hard, and using your own money isn't always the fastest way to grow your net worth and cash-flow. And each type of reader does have certain typical interests.

If I love you, what business is it of yours?

Financial ratios reveal a company's performance over time (longitudinal analysis) or in comparison to competitors (cross-sectional analysis). Others are successful small-business owners who have made a bundle with their own entrepreneurial efforts and are now interested in letting their money work for them in someone else s venture. Do you want the cheapest website developer or the one who will get your company the most traffic? Once sales have reached the $500,000 per month level, approximately six months after startup, a dedicated vice president of marketing will be retained to fulfill that function. In some cases, particularly if you re in a really shaky startup and you need solid talent, you may have to describe in some detail your plans for luring a hotshot industry expert to your fledgling enterprise.

Is Accounting your company's main focus?

If you re starting a courier service and your partner has an anthropology degree from a little-known school, mention it but don t make a big deal out of it. If you write a travel blog and mainly tell anecdotes, maybe you ll choose a more casual or even humorous tone. Do what you want to do first, not last, as unimportant things, challenges, commitments, and your busy life tend to get in the way! Use quality photos, professional graphics, and good links to other sites.

Do your own quality assurance

Other companies require much smaller amounts of capital to finance their ongoing operations. It reflects your ideas, intuitions, instincts, and insights about your business and its future and provides the cheap insurance of testing them out before you are committed to a course of action.It may seem dishonest to say that a business plan can t predict the future. Get rid of all the equipment that actually costs you more money to own than you'll get back from your production or operation. You must break down the work flow into small, incremental steps that will ensure that the end results are accomplished.

Cash versus accrual accounting

Suppliers, who naturally would like their customers to order more and more, are likely to be quite interested in your growth prospects. It is an authority-based model in which managers solicit input from the affected before making decisions. Start Small, But Start! Some of the richest people in the world made their money buying Microsoft stock when it was only $10 per share, and then sat back and waited for it to grow in value.

Be Direct with your Finance

Profit-driven business owners and managers know what they want. Does a business owner getting sued by an irate customer or employee want the cheapest lawyer or a positive outcome with the least amount of grief? But free has long been central to marketing: free admission before 7 p.m.; buy two get one free; children eat free when accompanied by (hungry, paying) adults. Online retailers often take a long tail approach because they can be located in low-traffic, inexpensive areas where it is affordable to warehouse slow-moving items.