Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.

Are you making these quality errors?

People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. When delivered effectively, the experience creates a strong emotional bond between the consumer and the brand. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine.

At last - revealed: the secret to webmaster tools

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Links are a strong indicator of the value of a website's content, especially when multiple pages target popular keywords. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you're writing regular content. SEO can help your business grow and meet your business objectives.

Things your competitors know about web portals

In some spaces, SEO is just too competitive for small websites. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won't get where you want them to go. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or sites that let you post stuff. Now tweeting a link into the abyss won't do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. "

At last - revealed: the secret to bread crumbs

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won't be able to expose your site to potential customers. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? In two-thirds of cases that they examined, Google used sentences from the first paragraph. When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query.