You may have heard or been told “just write great content”. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it’s also known as content aggregation. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own.

Reasons that marketers love long tail search

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Whether or not, you are familiar with the evergreen content; Thin content is essentially any content on your website that is not adding any value either to you or your user. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning.

Combine responsive design and bread crumbs for Supercharged SEO

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” What if your competitor is way more descriptive and helpful? By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre.

Lessons I've learned from link research

To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Gaz Hall, an SEO Expert from the UK, said: "Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. "

Add the URL’s of all your social profiles

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is going to look low-quality.