You don t have to justify every penny and wind up feeling obligated to ask for a loan of $23,558.36 because that s the exact price of everything you need. How would you like to get your bank statement sent out differently every month, or to have your favorite restaurant make your favorite meal too spicy, too bland, or too salty, depending who cooked it that night? Many times plans handle this with a sentence saying something along the lines of, Our legal counsel advises us the plaintiff s claims are without merit. It should ease the task of anybody whose job it is to read it, and it should make that task enjoyable by presenting an interesting and compelling account of your company.
Get a feel for what people like and don?t like
Of
course, if you're
wealthy to begin with, you can go on for quite some time before a lack of money forces you to give up your venture. Is
your 'loyal customer'
strategy working? Often!
Better
to keep it
to a couple dozen pages and stick to the truly important material.
Develop a program to create a perception of added value your customers will remember
But
until they step
up to leadership, they won't realize the full potential of their people or company. The
best companies are
organized and systemized, and the boss is a coach instead of a control freak who screams and barks orders. You
have to address
distinctive groups of people in a different manner. When
in doubt, sell
more! Why Spend More Money on your Customer Relationship Management Department?
It
s one thing
to stress one aspect of your operation over another for presentation purposes and entirely another to distort the truth. Strategic
allies usually come
to you for something specific technology, distribution, complementary customer sets, etc. These
companies are market
leaders and don't try to be all things to all customers. Leadership
has nothing to
do with working hard, setting a good example, or owning a company.
Obsolete does not always mean useless
Traditional
retail stores have
limited and rather expensive floor space, and thus stock a comparatively narrow range of items that they sell in large amounts to a local, relatively small customer base. Get
behind on the
payment schedule, and you re likely to find a host of covenants buried in your loan documentation. But
as a general
rule, your business will most likely have to consider some kind of financing. This
is extremely important,
because you don t want to gain numerous unhappy customers who could become anti-ambassadors for your brand.
A lazy person's guide to Accounting
Do
whatever it takes.
People
enjoy this kind
of pleasantry, and the impulse to follow the crowd is almost irresistible. James
Fisk, called the
Prince of the Erie, rose to that position from a ragged newsboy. This
can itself cost
money, but the alternative is worse: Undercapitalization is among the most common causes of business failure; it can bring down an otherwise healthy organization.