You don t have to justify every penny and wind up feeling obligated to ask for a loan of $23,558.36 because that s the exact price of everything you need. How would you like to get your bank statement sent out differently every month, or to have your favorite restaurant make your favorite meal too spicy, too bland, or too salty, depending who cooked it that night? Many times plans handle this with a sentence saying something along the lines of, Our legal counsel advises us the plaintiff s claims are without merit. It should ease the task of anybody whose job it is to read it, and it should make that task enjoyable by presenting an interesting and compelling account of your company.

Get a feel for what people like and don?t like

Of course, if you're wealthy to begin with, you can go on for quite some time before a lack of money forces you to give up your venture. Is your 'loyal customer' strategy working? Often! Better to keep it to a couple dozen pages and stick to the truly important material.

Develop a program to create a perception of added value your customers will remember

But until they step up to leadership, they won't realize the full potential of their people or company. The best companies are organized and systemized, and the boss is a coach instead of a control freak who screams and barks orders. You have to address distinctive groups of people in a different manner. When in doubt, sell more!

Why Spend More Money on your Customer Relationship Management Department?

It s one thing to stress one aspect of your operation over another for presentation purposes and entirely another to distort the truth. Strategic allies usually come to you for something specific technology, distribution, complementary customer sets, etc. These companies are market leaders and don't try to be all things to all customers. Leadership has nothing to do with working hard, setting a good example, or owning a company.

Obsolete does not always mean useless

Traditional retail stores have limited and rather expensive floor space, and thus stock a comparatively narrow range of items that they sell in large amounts to a local, relatively small customer base. Get behind on the payment schedule, and you re likely to find a host of covenants buried in your loan documentation. But as a general rule, your business will most likely have to consider some kind of financing. This is extremely important, because you don t want to gain numerous unhappy customers who could become anti-ambassadors for your brand.

A lazy person's guide to Accounting

Do whatever it takes. People enjoy this kind of pleasantry, and the impulse to follow the crowd is almost irresistible. James Fisk, called the Prince of the Erie, rose to that position from a ragged newsboy. This can itself cost money, but the alternative is worse: Undercapitalization is among the most common causes of business failure; it can bring down an otherwise healthy organization.