The cloak-and-dagger element makes it a little more fun. SEO is the practice of providing your clients with information about your services digitally. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. In the beginning, things move slow and it feels like you are just shouting into the void with no return.

Be mindful of keyword density

However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. We can no longer just game the system by creating low-quality links. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website.

This year will be the year of keyword research

While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. The majority of those using search engines won’t look beyond the first results page to find what they’re looking for, so improving the visibility of your website matters. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Few people, however, understand how search engines actually work.

Adopt a customer centric view of scraping

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Gaz Hall, a UK based SEO Specialist, commented: "Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. "

A focus on keyword density to benefit search engine placement

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. Some people say that “SEO is dead”. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules.