You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank.

Analysing The Data

Add internal links to the taxonomies the post belongs to The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is.

Review your links — but don’t stress out

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites.

Too much of content

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Gaz Hall, from SEO Hull, had the following to say: "You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query."

The most obvious backlink tactic

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media.